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What should a CRM system provide?
In today's context,
one question that always pops up at the doorstep of solutions provider
is "what can CRM do and how is it going to help a business?".
We know there is more than a single answer that will come with the question.
That answer VisualSoft intend to commit is: it should help you know your customer
better and by that, help improve your business intelligence.
Our solution provides you a mean to study the behaviour of customers through their
buying habits, browsing patterns, payment preferences as well as their privacy preferences.
The CRM database will consist of raw data captured from the web site pages and stored for
statistical analysis.
The following paragraphs describes our system capabilites using an e-commerce site model. Since
CRM applies to ANY business or organization, from E-magazine to government e-services, our solution
it is not restricted to business only.
The Personalized Services
When you engage VisualSoft for the CRM solution, we will evaluate:
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| . | your present web site architecture, if it is compatible with our platform solution, we will go to the next step |
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| . | your business needs and what is your objective in implementing such a solution |
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| . | whether you want VisualSoft to develop the site using the present information or just implement the CRM solution |
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| . | what is required to be added in order to implement the solution (e.g. database server, modifications) |
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| . | the time frame, schedule, cost for the implementation.
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Data Collection
The site owner will be able view the following data collected via data objects:
| . | buyer's purchase catagory preferences |
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| . | buyer's browsing patterns |
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| . | buyer's privacy preferences
(e.g. buyers who dislike login's) |
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| . | buyer's response to price changes
(e.g. the percentage increase in buyers when there's price reduction) |
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| . | buyer's response to new products being introduced |
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Survey Forms
Other than collecting data on-the-fly, we can also implement a system to build customized survey forms. The system will allow the authorized personnel(s) to
| . | create any number of survey forms |
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| . | store them as templates |
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| . | retrieve the templates and modified whenever needed |
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| . | store the modified templates as a new template |
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| . | delete or archive the templates |
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Data Presentation
Formats accesible to authorized personnels will be:
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| . | HTML based tabulated and sorted data |
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| . | graphical formats |
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| . | exported formats like spreadsheet and text files |
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Data Analysis
By analyzing the data, business owners will be able to:
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| . | find out about the changing trends in buying. (e.g.
flowered tops becomes more popular this season, spurr more sales by giving additional discounts.) |
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| . | respond to changes in shorter time than before |
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| . | discover in a pre-designated time whether your change in strategy actually works |
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| . | change strategy when you discover the previous one does not work. (versus not knowing which
strategies worked or it's just a stroke of luck that may not repeat again.) |
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All the above processes are our way of giving a better service at finding out what are your real needs and implement a practicle and effective solution.
In the event that you have some business rules already, we can also incorporate them or make the data available for the business object (COM) that contains the rules.
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